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Day 6 Talent

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The 5 Lies Artists Tell Themselves

by | Jul 18, 2024 | blog | 0 comments

This article, “The 5 Lies Artists Tell Themselves” originally appeared in Huffington Post, April 3, 2017.1

The old adage about being the big fish in the little pond is probably the most accurate way to describe the transition from local or regional fame to national or world prominence. Much like a high-school star in sports moves to the college level and likely spends their freshman year just learning versus playing, music artists have a tough time understanding how to transition from local hero to a very difficult industry. Many artists lies are based on the little pond, but not in reality.

Having transitioned myself from managing one artist, my son Spencer Kane (Hess), to eventually managing twelve, taught me a great deal about the mindset and expectations of talented emerging artists. As such, I felt this blog would serve as a teaching moment for anyone trying to break down the barrier of being discovered by the masses and actually earning income from their passion. The only way to do this quickly is to share the lies artists try to convince themselves in order to stay motivated. Lies may be a harsh term, but appropriate at this point.

Yes, the music business, like most, is all about networking and who knows who. But when you are just getting started, it’s very unwise to rely on knowing or telling others about so-and-so thinks I’m special or says I have what it takes. This is such a delicate line to balance. Every emerging artist needs encouragement and when it comes from experienced and reputable people within the industry, that can be the boost needed to really focus or the accolade that is used to assume you’ve somewhat arrived. Your talent may be factual, but your experience and track record are not found in the praise of an industry person when you’re getting started. While they mean well to encourage you, it should not be the thing that you use to convince yourself you’re really close to your goal.

The deception with this theory that social media represents success or arrival is that it doesn’t always equate to monetary income. Simply, unless you convert followers to buyers, social media is mostly about keeping potential and real fans up to date on what you’re doing. The myth about social media, including sites like Youtube(R) is that views, comments, likes, or whatever the platform calls it, do not necessarily equal industry acceptance by professionals at major venues or labels. It is more of a gauge of exposure potential. Social media should be a factor in your marketing plan, but it does not represent your success.

This one seems obviously a bit obvious, but you’d be surprised how emerging artists talk backstage about the other artists appearing or getting a better billing, performance slot, or fan response. It’s usually a swarm of patronizing one another to see who can out compliment the next one. But when it comes to observing artists hit a down period in their journey, many times it’s the reconciliation of why their talent isn’t just pushing them through. Even family and friends of the artist can get in that lie. It’s only a lie when you believe your talent is better than an industry peer. Instead, it can be a myriad of reasons why someone else is gaining traction. Maybe they work harder. Maybe their genre is currently hot and fans dig it. Maybe they have a story that goes with their image that fans can relate to. It isn’t always the raw talent that makes an artist have a breakthrough.

Sure. Having finances WILL help, but it’s not always the lack of resources and money that prohibit success. I’ve met many artists who have the finances, resources, and support team to help, but the artist isn’t original. They aren’t creating anything new or interesting. Their attitude, at times, prevents them from opportunities because they do have the way to buy themselves stage time, radio time, and promotion. But in today’s market of fans, often the personal character of an artist is worth far more than their resources. Sometimes the underdog gets the breaks before the one who has the assets to get them.

Whether you’re anti-trend or a bandwagoner, whichever you most relate to creatively, just because you may have invented a new sound or genre doesn’t mean the market is ready commercially for it. This is a huge lie an artist can believe because their music may very well be unique and creative, but not have a commercial audience, hence, no potential revenue right now. Conversely, many artists strive to be so similar to what is currently popular, they forget that the market already has one of those artists. So unless you are a cover band, you should probably not bank on making huge endroads trying to sound like someone else.

While there certainly is a lot more to discuss on the deception artists buy into, these five areas are the most common that I need to help them realign their expectations. While the Book of Solomon states that there is nothing new under the sun, an author can claim to use the same 26 letters and create something never read or understood before. A good strategy when building your career is to establish bench marks that you should achieve by certain dates. Let those marks build your success, not the daily hype or criticism that can so easily cheat us into believing we’re arriving or we should just quit.

  1. https://www.huffpost.com/entry/the-5-lies-emerging-artists-tell-themselves_b_58e1d8f3e4b0ca889ba1a7ab ↩︎

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Patrick Hess

Patrick Hess

CEO

An Indiana native, Patrick has been a singer and stage actor since 1981. He has spent decades honing his craft of performing as a singer and theater actor, public speaker, stand-up comedian, and pastor. Earning his first Best Male Actor Award in the first Off-Broadway run of “The Scarlet Pimpernel” (Oct 2001) where he played the lead Percival, with a posh British accent to join his character’s French alter-ego. After a successful professional career in Sales and Marketing within the automotive manufacturing industry and conducting business in 27 countries yielding in over $160M in gross sales, he started his own professional marketing agency in 1999, Day 6 Agency. He expanded the business multiple times and most recently officially launched Day 6 Talent as a subsidiary. Having guided his own son, Spencer Kane (Hess), into a Billboard ranked and multi-award winning music artist and TV/Film actor starting at just 13 years old, he eventually took on multiple indie music artists under another DBA called Day 6 Management (now called Day 6 Talent). He launched a successful record label, and co-owned a national music tour, featuring 6 artists, for three years. His primary career as a marketing consultant has yielded many additional talents in audio and video production as well as a lengthy resume of digital and social media marketing accomplishments. He is self-taught in graphic design, and code-level web development having created over 120 sites for brands like Rubik’s Cube® and TV commercials for Bed, Bath, & Beyond as well as Chevrolet. He enjoys a life with fellow artist, Sierra White (Hess) whom he wed in 2021. A detailed bio can be viewed at his corporate site About Us page.